The Robbins Brand-Getting More than Just a Name. If you want an MP3 player, you buy an iPod. If you want a pair of sneakers, you buy Nike. If you want an organizational behavior textbook you adopt the latest
...更多
SIX FASCINATING NEW FOCUS COMPANIES PROVIDE INSIGHTS INTO TODAY’S WORKPLACE. Six new leading organizations -- CarMax, Research in Motion (RIM), Nordstrom’s, Facebook, Deloitte, and IKEA -- are highlighted as
...更多
NEW! Fresh Material to Keep the Class Current: This edition has numerous changes and has added new content to keep the material fresh, relevant, and interesting to students.
A new chapter on Managing Div
...更多