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E-Commerce 2019:Business. Technology. Society.(GE)(15版)
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沒有庫存 訂購需時10-14天
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9781292303178 | |
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Kenneth C. Laudon,Carol Guercio Traver | |
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華泰文化 | |
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2019年8月08日
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467.00 元
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HK$ 467
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詳 細 資 料
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ISBN:9781292303178叢書系列:電子商務規格:平裝 / 912頁 / 20.4 x 25.4 x 2.8 cm / 普通級 / 雙色印刷 / 15版出版地:台灣 電子商務
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內 容 簡 介
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The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financiThe most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.al data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
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目 錄
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Ch 1 Introduction to E-commerce
Ch 2 E-commerce Infrastructure
Ch 3 Building an E-commerce Presence
Ch 4 E-commerce Security and Payment Systems
Ch 5 E-commerce Business Strategines
Ch 6 E-commerce Marketing and Advertising
Ch 7 Social, Mobile, and Local Marketing
Ch 8 Ethics, Law, and E-commerce
Ch 9 Online Media
Ch10 Online Communities
Ch11 E-commerce Retail and Services
Ch12 B2B E-commerce
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書 評
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