- 定價93.00元
-
8
折優惠:HK$74.4
|
|
Strategic Management: An Integrated Approach, Theory & Cases(Original)
|
|
沒有庫存 訂購需時10-14天
|
|
|
|
|
|
9781305502277 | |
|
|
|
Charles W. L. Hill,Melissa A Schilling,Gareth R. Jones | |
|
|
|
華泰文化 | |
|
|
|
2016年4月01日
| |
|
|
|
493.00 元
| |
|
|
|
HK$ 493
|
|
|
|
|
| |
|
|
|
|
|
|
詳 細 資 料
|
ISBN:9781305502277叢書系列:策略管理規格:精裝 / 676頁 / 21 x 26 x 9.46 cm / 普通級 / 全彩印刷 / 12版出版地:台灣 策略管理
|
|
分 類
|
專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學 |
同 類 書 推 薦
|
|
|
內 容 簡 介
|
This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Indias Tata Group, Skullcandy, Uber, Google, and Staples. The MindTap learning solution is designed to meet the unique needs of this course area and will prepare your students to become the next generation of strategic leaders.
|
|
目 錄
|
PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats
PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies
PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment.
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate, Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization
PART V: CASES IN STRATEGIC MANAGEMENT
|
|
|
書 評
|
|
|
|
|