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Essentials of MIS(GE)(13版)
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沒有庫存 訂購需時10-14天
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9781292253350 | |
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Kenneth C. Laudon,Jane P. Laudon | |
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華泰文化 | |
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2018年11月01日
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440.00 元
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HK$ 440
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詳 細 資 料
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ISBN:9781292253350叢書系列:管理資訊系統規格:平裝 / 533頁 / 21.6 x 27.6 x 1.7 cm / 普通級 / 全彩印刷 / 13版出版地:台灣 管理資訊系統
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分 類
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商業理財 > 專業管理實務 > 資訊管理 |
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內 容 簡 介
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Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.
The 13th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.
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目 錄
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PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems
PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems
PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Knowledge
PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Building Information Systems and Managing Projects
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