1.The primary focus of the book is operations management, however, the text provides a “supply chain” perspective. A unique aspect of the text is the examination of both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain, including a discussion of marketing and customer relationships.



　　2.Three key themes are highlighted throughout the book: global issues, relationships, and sustainability.



　　3.New emphasis on technologies, especially on emerging opportunities offered by big data, robots, 3D printing, omni channel, among others



　　4.One or more new case has been added to each chapter.



　　1.The primary focus of the book is operations management, however, the text provides a “supply chain” perspective. A unique aspect of the text is the examination of both the upstream (supply-side) and downstream (demand-side) aspects of the supply chain, including a discussion of marketing and customer relationships.



　　2.Three key themes are highlighted throughout the book: global issues, relationships, and sustainability.



　　3.New emphasis on technologies, especially on emerging opportunities offered by big data, robots, 3D printing, omni channel, among others



　　4.One or more new case has been added to each chapter.

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