International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.
The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.
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目 錄
PART I: FOUNDATION CONCEPTS
Ch 1 Introduction: What Is International Business?
Ch 2 Globalization of Markets and the Internationalization of the Firm
Ch 3 Organizational Participants That Make International Business Happen
PART II: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
Ch 4 The Cultural Environment of International Business
Ch 5 Ethics, Sustainability, and Corporate Social Responsibility in International Business
Ch 6 Theories of International Trade and Investment
Ch 7 Political and Legal Systems in National Environments
Ch 8 Government Intervention in International Business
Ch 9 Regional Economic Integration
Ch10 Understanding Emerging Markets
Ch11 The International Monetary and Financial Environment
PART III: STRATEGY AND OPPORTUNITY ASSESSMENT
Ch12 Strategy and Organization in the International Firm
Ch13 Global Market Opportunity Assessment
PART IV: ENTERING AND OPERATING IN INTERNATIONAL MARKETS
Ch14 Exporting and Countertrade
Ch15 Foreign Direct Investment and Collaborative Ventures
Ch16 Licensing, Franchising, and Other Contractual Strategies
Ch17 Global Sourcing
PART V: FUNCTIONAL AREA EXCELLENCE
Ch18 Marketing in the Global Firm
Ch19 Human Resource Management in the Global Firm
Ch20 Financial Management and Accounting in the Global Firm
