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折優惠:HK$79.2
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Consumer Behavior:Buying, Having, and Being (GE)11版
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沒有庫存 訂購需時10-14天
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9781292017419 | |
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Solomon | |
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華泰文化 | |
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2015年4月01日
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440.00 元
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HK$ 418
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詳 細 資 料
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ISBN:9781292017419叢書系列:消費者行為規格:平裝 / 604頁 / 普通級 消費者行為
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內 容 簡 介
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1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.
2.Six new end-of-chapter cases and six updated end-of-chapter cases.
3.A strong focus on social media platforms and how they change consumer behavior.
4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.
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目 錄
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PART I: FOUNDATIONS OF CONSUMER BEHAVIOR
Ch 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Ch 2 Decision Making and Consumer Behavior
Ch 3 Cultural Influences on Consumer Decision Making
Ch 4 Consumer and Social Well-Being
PART II: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Ch 5 Perception
Ch 6 Learning and Memory
Ch 7 The Self
Ch 8 Attitudes and Persuasion
PART III: EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Ch 9 Group and Situational Effects on Consumer Behavior
Ch10 Consumer Identity I: Sex Roles and Subcultures
Ch11 Consumer Identity II: Social Class and Lifestyles
Ch12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion
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書 評
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