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折優惠：HK$74.4
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Business (第12版)
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沒有庫存
訂購需時10-14天
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9781285095158 | |
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Pride、Hughes、Kapoor | |
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華泰文化 | |
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2013年5月22日
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427.00 元
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HK$ 405.65
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詳
細
資
料
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叢書系列：企業概論
規格：平裝 / 672頁 / 普級 / 單色印刷 / 12版
出版地：台灣
企業概論
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分
類
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專業/教科書/政府出版品 > 管理類 > 行銷 > 行銷管理 |
同
類
書
推
薦
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內
容
簡
介
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1.Completely new, in-depth coverage of social media has been included within the chapter on e-business.
2.Accounting coverage has been streamlined for the introductory business student and covered together with the topic of management information systems.
3.Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the current status of the economic crisis, new information about the national debt, the latest news in social media, the flourishing app world, competing in the global environment today, the latest productivity trends and lean manufacturing, and new coverage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, among many others.
4.Each chapter now includes a social media exercise within the ”Building Skills for Career Success” section.
5.Two new Personal Apps features within each chapter provide student-centered examples to illustrate main text concepts.
6.All ”Inside Business” cases are new to this edition and introduce the theme of each chapter by focusing on real-world companies such as Zynga, Chobani, PricewaterhouseCoopers, Umpqua Bank, and Linked In.
7.All boxed features are new but continue to emphasize the theme of success: Going for Success, Career Success. Entrepreneurial Success, and Ethical Success or Failure?
8.New end-of-chapter cases and video cases cover well-known companies and contemporary situations.
作者簡介
William M. Pride
現職：Texas A&M University
Robert J. Hughes
現職：Dallas County Community Colleges
Jack R. Kapoor
現職：College of DuPage
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目
錄
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PART I: THE ENVIRONMENT OF BUSINESS
Ch 1 Exploring the World of Business and Economics
Ch 2 Being Ethical and Socially Responsible
Ch 3 Exploring Global Business
PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Ch 4 Choosing a Form of Business Ownership
Ch 5 Small Business, Entrepreneurship, and Franchises
PART III: MANAGEMENT AND ORGANIZATION
Ch 6 Understanding the Management Process
Ch 7 Creating a Flexible Organization
Ch 8 Producing Quality Goods and Services
PART IV: HUMAN RESOURCES
Ch 9 Attracting and Retaining the Best Employees
Ch10 Motivating and Satisfying Employees and Teams
Ch11 Enhancing Union-Management Relations
PART V: MARKETING
Ch12 Building Customer Relationships Through Effective Marketing
Ch13 Creating and Pricing Products That Satisfy Customers
Ch14 Wholesaling, Retailing, and Physical Distribution
Ch15 Developing Integrated Marketing Communications
PART VI: Social Media, e-Business, and Accounting
Ch16 Exploring Social Media and e-Business
Ch17 Using Management and Accounting Information
PART VII: FINANCE AND INVESTMENT
Ch18 Understanding Money, Banking, and Credit
Ch19 Mastering Financial Management
Ch20 Understanding Personal Finances and Investments
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