- 定價200.00元
-
8
折優惠：HK$160
|
|
|
|
New Venture Creation: Entrepreneurship for the 21st Century(9版)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780071324632 | |
|
|
|
Stephen Spinelli、Robert J. Adams | |
|
|
|
華泰文化 | |
|
|
|
2012年11月01日
| |
|
|
|
383.00 元
| |
|
|
|
HK$ 363.85
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
叢書系列：創業管理
規格：平裝 / 608頁 / 普級 / 單色印刷 / 9版
出版地：台灣
創業管理
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
1.New Co-Author: Rob Adams brings his substantial background not only as a successful entrepreneur but also as a successful venture investor.
2.Substantial Text Revision: The text was revised to focus on tightening the presentation and improving the flow while covering the same or more information as in the previous edition.
3.Latest Example Updates: New examples of entrepreneurs in action coping with the post-Internet bubble era, the mortgage loan crisis in 2007 and the recession of 2008.
4.Problem Solving Opportunities: Two chapters, ’Clean Commerce is an Opportunity Sea Change’and ’Opportunities for Social Entrepreneurship,’ present the enormous opportunities for entrepreneurs to solve environmental and wide-ranging social issues.
5.Complete Business Plan: Chapter 8, ’The Business Plan’, presents a complete business plan guide along with tips, practical advice, and know-how from successful entrepreneurs and investors on the development and presentation of the plan.
6.Study Questions: Each chapter provides study questions to enable the student to focus on key issues, test their knowledge, and organize important material and insights presented in the chapter.
7.Thought Provoking: Mind Stretchers at the end of each chapter pose some thought provoking ideas for readers allowing them to apply the material.
8.The Venture Opportunity Screening Exercises (VOSE) have been simplified and segmented into discreet exercises that can be used separately or in total. This change allows for maximum flexibility in the syllabus and when counseling individual students or mentoring field study projects
作者簡介
Stephen Spinelli
現職：Philadelphia University
Robert J. Adams
現職：The University of Texas at Austin
|
|
目
錄
|
PART I: THE FOUNDER
Ch 1 The Global Entrepreneurial Revolution for a Flatter World
Ch 2 The Entrepreneurial Mind: Crafting a Personal Entrepreneurial Strategy
PART II: THE OPPORTUNITY
Ch 3 The Entrepreneurial Process
Ch 4 Clean Commerce is an Opportunity Sea Change
Ch 5 The Opportunity: Creating, Shaping, Recognizing, Seizing
Ch 6 Screening Venture Opportunities
Ch 7 Opportunities for Social Entrepreneurship
Ch 8 The Business Plan
PART III: THE FOUNDER AND TEAM
Ch 9 The Entrepreneurial Leader and the Team
Ch10 Ethical Decision Making and the Entrepreneur
PART IV: FINANCING ENTREPRENEURIAL VENTURES
Ch11 Resource Requirements
Ch12 Franchising
Ch13 Entrepreneurial Finance
Ch14 Obtaining Venture and Growth Capital
Ch15 The Deal: Valuation, Structure, and Negotiation
Ch16 Obtaining Debt Capital
PART V: START-UP AND BEYOND
Ch17 Leading Rapid Growth, Crises, and Recovery
Ch18 The Family as Entrepreneur
Ch19 The Harvest and Beyond
|
|
|
書
評
|
|
|
|
|
