- 定價200.00元
-
8
折優惠：HK$160
|
|
|
|
E-COMMERCE 2012 8/E (G-PIE)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780273761297 | |
|
|
|
LAUDON | |
|
|
|
全華圖書 | |
|
|
|
2012年10月01日
| |
|
|
|
400.00 元
| |
|
|
|
HK$ 380
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
叢書系列：大學資訊
規格：平裝 / 912頁 / 普級 / 單色印刷 / 8版
出版地：台灣
大學資訊
|
|
分
類
|
[ 尚未分類 ] |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
|
|
目
錄
|
Part 1: Introduction to E-Commerce
Ch1: The Revolution is Just Beginning
Ch2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Ch3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Ch6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Ch7: E-Commerce Marketing Communications
Ch8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Ch9: Online Retail and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
|
|
|
書
評
|
|
|
|
|
