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折優惠：HK$74.4
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Introduction to Business
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沒有庫存
訂購需時10-14天
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9780538480598 | |
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Pride | |
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華泰文化 | |
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2011年8月17日
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427.00 元
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HK$ 405.65
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詳
細
資
料
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叢書系列：企業概論
規格：平裝 / 720頁 / 普級 / 單色印刷 / 11版
出版地：台灣
企業概論
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[ 尚未分類 ] |
同
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推
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內
容
簡
介
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1.All Inside Business vignettes are new to this edition, including the Return to Inside Business feature which helps students relate chapter content to a real-world business situation. Topics highlight the factors that have led to business success, including GE’s world renowned training and development program, Amazon’s marketing of the Kindle, Ford’s financial strength in the midst of the economic crisis, Apple’s successful marketing of the iPhone and iPad, and Panera’s social media campaign.
2.Each chapter has been thoroughly updated to provide the most recent data and examples. New topics include the most recent economic crisis and political developments, such as the controversy over off-shore drilling and the BP oil spill, Toyota’s quality crisis, the impact of high unemployment, the state of manufacturing in the U.S., the continuing growth of the service sector, merger activity, productivity concerns, and technology developments including the growing importance of computer apps for cell phones and iPods, social networking, computer backup issues, and green IT.
3.All themed inserts are new in the 11th edition and include: Career Success, Entrepreneurial Success, Going for Success, and Ethical Challenges and Successful Solutions. Sustaining the Planet inserts have been retained and updated, and all-new Spotlight features present factual data in an easy to understand, illustrated format.
作者簡介
William M. Pride
現職：Texas A&M University
Robert J. Hughes
現職：Richland College, Dallas County Community Colleges
Jack R. Kapoor
現職：College of DuPage
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目
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PART I: THE ENVIRONMENT OF BUSINESS
Ch 1 An Introduction to Business and Economics
Ch 2 Ethics and Socially Responsibility
Ch 3 Business in a Global Setting
PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP
Ch 4 Choosing a Form of Business Ownership
Ch 5 Small Business, Entrepreneurship, and Franchises
PART III: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING
Ch 6 Understanding Information and e-Business
Ch 7 Using Accountin Information
PART IV: MANAGEMENT AND ORGANAZATION
Ch 8 Understanding the Management Process
Ch 9 Creating a Flexible Organization
Ch10 Producing Quality Goods and Services
PART V: HUMAN RESOURCES
Ch11 Attracting and Retaining the Best Employees
Ch12 Motivating and Satisfying Employees and Teams
Ch13 Enhancing Union-Management Relations
PART VI: MARKETING
Ch14 Building Customer Relationships Through Effective Marketing
Ch15 Creating and Pricing Products that Satisfy Customers
Ch16 Wholesaling, Retailing, and Physical Distribution
Ch17 Developing Integrated Marketing Communications
PART VII: FINANCE AND INVESTMENT
Ch18 Understanding Money, Banking, and Credit
Ch19 Mastering Financial Management
Ch20 Understanding Personal Finances and Investments
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