- 定價117.00元
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折優惠：HK$93.6
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EXPLORING THE HOSPITALITY INDUSTRY 2/E
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沒有庫存
訂購需時10-14天
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9780135118856 | |
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WALKER | |
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全華圖書 | |
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2011年1月01日
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373.00 元
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HK$ 354.35
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詳
細
資
料
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叢書系列：大學餐旅
規格：精裝 / 384頁 / 普級 / 單色印刷 / 初版
出版地：台灣
大學餐旅
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薦
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內
容
簡
介
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Exploring the Hospitality Industry, 2e offers broad coverage of the hospitality industry in an easy-to-read, conversational style. Written by best-selling author John Walker, this book is less theoretical and more industry-relevant than most-emphasizing the people, companies, and positions that make up the hospitality industry today. Moving beyond just restaurants and hotels, it includes new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.
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目
錄
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PART I: HOSPITALITY, TOURISM, AND TRAVEL
Ch1. Hospitality Spirit
Ch2. Tourism
Ch3. Why People Travel
PART II: LODGING AND CRUISING
Ch4. Lodging
Ch5. Lodging Operations
Ch6. Cruising
PART III: FOOD AND BEVERAGE SERVICE AND MANAGEMENT
Ch7. Restaurants
Ch8. Restaurant Operations
Ch9. Managed Services
Ch10. Beverages
PART IV: CLUB MANAGEMENT, ATTRACTIONS, AND RECREATION
Ch11. Clubs
Ch12. Theme Parks and Attractions
Ch13. Gaming Entertainment
PART V: ASSEMBLIES AND EVENT MANAGEMENT
Ch14. Meetings, Conventions, and Expositions
Ch15. Special Events
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