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折優惠：HK$93.6
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International Management: Culture, Strategy, and Behavior
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沒有庫存
訂購需時10-14天
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9780071086578 | |
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Luthans | |
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華泰文化 | |
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2011年6月10日
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393.00 元
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HK$ 373.35
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詳
細
資
料
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叢書系列：國際企業管理
規格：平裝 / 672頁 / 普級 / 單色印刷 / 8版
出版地：台灣
國際企業管理
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分
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[ 尚未分類 ] |
同
類
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推
薦
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內
容
簡
介
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All new opening World of International Management features written by the authors on current international management challenges; these mini-cases were prepared expressly for this edition and are not available elsewhere. Topics include globalization of social networking, Google’s challenges in China, General Electric’s strategic corporate social responsibility and sustainability strategies, global trends in the automotive and pharmaceutical industries, managing global teams, offshoring and culture, IKEA’s challenges in Russia, and many other subjects.
Thoroughly updated cases (not available elsewhere): Pharmaceutical Companies, Intellectual Property, and the Global AIDS Epidemic; Advertising or Free Speech? The Case of Nike and Human Rights; Beyond Tokyo: Disney Expansion In Asia; HSBC in China; Coca Cola in India; Microsoft Opens the Gates: Patent, Piracy, and Political Challenges in China; and Chiquita Global Turnaround.
Brand new end-of-part cases developed exclusively for this edition (and not available elsewhere): Student Advocacy and “Sweatshop” Labor: The Case of Russell Athletic; Danone’s Wrangle with Wahaha; Walmart’s Global Strategies; Can Sony Regain its Innovative Edge? The OLED Project; The Tata “Nano”: The People’s Car; and Building a Successful Budget Airline in Asia: The Ascendance of AirAsia.
New and updated discussions of offshoring and outsourcing and the globalization of human capital (Chapters 1, 2, 3, 14 and throughout cases and inserts) including a box insert (Chapter 3) on “the ethics of offshoring.”
Greater emphasis on emerging markets and developing countries, including the ”BRIC”(Brazil, Russia, India, China) countries but also the “next wave” emerging countries.
Extensive coverage of Project GLOBE and its comparison to Hofstede’s classic description of national cultural dimensions (Chapters 4, 13).
作者簡介
Fred Luthans
現職：University fo Nebraska-Lincoln
Jonathan P. Doh
現職：Villanova University
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目
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PART I: ENVIRONMENTAL FOUNDATION
Ch 1 Globalization and International Linkages
Ch 2 The Political, Legal, and Technological Environment
Ch 3 Ethics and Social Responsibility
PART II: THE ROLE OF CULTURE
Ch 4 The Meanings and Dimensions of Culture
Ch 5 Managing Across Cultures
Ch 6 Organizational Cultures and Diversity
Ch 7 Cross-Cultural Communication and Negotiation
PART III : INTERNATIONAL STRATEGIC MANAGEMENT
Ch 8 Strategy Formulation and Implementation
Ch 9 Entry Strategies and Organizational Structures
Ch10 Managing Political Risk, Government Relations, and Alliances
Ch11 Management Decision and Control
PART IV: ORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENT
Ch12 Motivation Across Cultures
Ch13 Leadership Across Cultures
Ch14 Human Resource Selection and Development Across Cultures
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