- 定價127.00元
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折優惠：HK$101.6
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Green Marketing Management
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沒有庫存
訂購需時10-14天
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9781111530372 | |
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Dahlstrom | |
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華泰文化 | |
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2011年1月27日
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367.00 元
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HK$ 348.65
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詳
細
資
料
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* 叢書系列：行銷其他
* 規格：平裝 / 360頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
行銷其他
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薦
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內
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簡
介
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@GREEN MARKETING MANAGEMENT helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the text reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.
Features:
． This insightful text provides a thorough introduction to the emerging field of green marketing management, including an exploration of key green strategies, an overview of the evolution of marketing, and abundant real-world examples and applications that students are likely to find compelling, relevant, and useful—both as business professionals and informed consumers.
． Author Robert Dahlstrom draws on both his considerable expertise in green marketing management and his extensive teaching experience to create a text that is rich in content while remaining accessible and engaging, making this versatile text well-suited for introductory undergraduate courses as well as more advanced classes within graduate programs.
． The text features a highly modular structure, with every chapter divided into brief, engaging sections designed to sustain student interest and facilitate effective learning and review. This structure also makes the text easy to navigate and extremely versatile, enabling instructors to tailor readings precisely to their particular course goals and syllabi.
． Vibrant visual features throughout the text vividly illustrate and expand on key concepts and applications to engage students and promote better comprehension and retention of the text material.
． Taking a broad view without sacrificing detail or nuance, GREEN MARKETING MANAGEMENT provides an easy-to-follow blueprint illustrating the integral relationships among marketing strategy, marketing action, macroeconomic sectors, and the environment.
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