.Half of the case studies and readings are new to this edition.
.Readings have been carefully selected to capture the latest thinking in the field, while also reflecting current best practice and managerial relevance.
.All chapters have been revised and updated to reflect the latest situation facing transnational management, while retaining a strong integrated conceptual framework.
.For easier navigation, each chapter now includes two box inserts: one summarizing the main themes of the chapter, and another describing how the readings link to the chapter content.
FEATURES
.Uses an administrative point of view, focusing on the company and management level perspective.
.Written by leading scholars on global strategy and organization.
.The book is organized into three main parts. Part 1 covers the strategic imperatives; Part 2 covers the organizational challenges faced by multinational companies, and Part 3 covers the managerial implications for multinational companies.