- 定價127.00元
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折優惠：HK$101.6
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Effective Management 3/e
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訂購需時10-14天
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9780324548495 | |
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Williams | |
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新陸書局 | |
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2007年6月01日
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350.00 元
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HK$ 315
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詳
細
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料
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* 叢書系列：Management & Organization
* 規格：平裝 / 530頁 / 普級 / 單色印刷
* 出版地：台灣
Management & Organization
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分
類
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專業/教科書/政府出版品 > 管理類 > 行銷 > 行銷管理 |
同
類
書
推
薦
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內
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簡
介
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New to this Edition
New Self-Assessments personalize management skills – Help your students better understand their own management potential with an entire suite of new self-assessments on a special text insert. References at the end of each chapter direct students to self-assessments that offer insights into personal attitudes, perspectives, and behaviors, and how these will affect your students abilities as managers. Assessments and insights not only personalize your course s content, but also encourage active connections between the content and your students own experiences. Use the corresponding set of PowerPoint files embedded with Excel spreadsheets to help you create distributions and incorporate the self-assessments in the classroom.
New Take Two Video package visually reinforces management applications – All-new Management Workplace videos – edited from the popular Small Business School library to specifically correspond with this edition s chapters and concepts – provide detailed insights into management decisions and actions behind the scenes in organizations, such as Wahoo s Fish Taco, Modern Postcard, Tires Plus, and Auntie Anne s Pretzels. Five new BizFlix video cases, added to those from the previous edition, highlight clips from popular Hollywood movies to visually reinforce management concepts in films such as Bowfinger, Brazil, Seabiscuit, and Casino. Accompanying printed video cases allow students to synthesize the material viewed in class or on their own.
New Who Wants to Be a Manager? interactive review appeals to students – Every student in your class becomes involved with this exciting new quiz-show review game – available for PowerPoint? or JoinIn? on TurningPoint?, where students participate first-hand with their own clickers. You have never had a more engaging classroom review of key concepts and chapter materials as Who Wants to Be a Manager? uses a format similar to the popular television program, Jeopardy!
New ThomsonNOW? for Management online teaching and learning system integrates technology for every learner – Discover the ultimate flexibility and control as this integrated online teaching and learning system saves you valuable time.
ThomsonNOW combines the best of current technology to help you reach every student with a variety of learning approaches as you efficiently plan your course, easily manage and assign homework, automatically grade assignments, teach with built-in technology, and test using a customized algorithmic test bank. Unique personalized learning paths for each student reinforce comprehension with a variety of interactive tools. For more information, visit www.thomsonedu.com/thomsonnow.
Chuck Williams - Neeley School of Business
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目
錄
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Part 1: INTRODUCTION TO MANAGEMENT.
1. Management.
2. Organizational Environments and Cultures.
3. Ethics and Social Responsibility.
Part 2: PLANNING.
4. Planning and Decision Making.
5. Organizational Strategy.
6. Innovation and Change.
7. Global Management.
Part 3: ORGANIZING.
8. Designing Adaptive Organizations.
9. Managing Teams.
10. Managing Human Resource Systems.
Part 4: LEADING.
11. Motivation.
12. Leadership.
13. Managing Communication.
Part 5: CONTROLLING.
14. Control.
15. Managing Information.
16. Managing Service and Manufacturing
Operations.
End Matter.
Endnotes.
Glossary
Name Index.
Subject Index.
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