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折優惠：HK$93.6
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CONSUMERS
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沒有庫存
訂購需時10-14天
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9780071122948 | |
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ARNOULD | |
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新陸書局 | |
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2001年8月15日
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360.00 元
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HK$ 324
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詳
細
資
料
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* 叢書系列：Financial Management
* 規格：平裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
Financial Management
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分
類
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商業理財 > 行銷/廣告/業務 > 消費者行為 |
同
類
書
推
薦
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內
容
簡
介
|
Eric Arnould
University of Nebrasks,Lincoln
Linda Price
University of Nebraska,Lincoln
George Zinkhan
University of Georgia
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目
錄
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PART 1 AN OVERVIEW OF CONSUMER BEHAVIOR
Chapter 1 Introduction:production,acquistition,consumption,and disposal
Chapter 2 Consumer behaviors and marketing strategies
Chapter 3 Learning about consumers
Chapter 4 The changing world of consumption
PART 2 THE BACKGROUND OF CONSUMPTION
Chapter 5 The meaning and natural of culture
Chapter 6 Economic and social structures
Chapter 7 The self and selves
Chapter 8 Lifestyles:consumption subcultures
Chapter 9 Perceptions:world of sensations
PART 3 PURCHASEAND ACQUISITION
Chapter 10 Acquiring things
Chapter 11 Why do people buy?motivations,needs,and involvement
Chapter 12 Experience,learning,and knowledge
Chapter 13 Attitude models and consumer decision making
Chapter 14 Organization and household consumer behaviors
Chapter 15 Interpersonal influence
PART 4 POSTACQUISTION
Chapter 16 Consumer innovation
Chapter 17 Consumer satisfaction
Chapter 18 Consumption meanings
Chapter 19 Disposal,recycling,and reuse
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