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Managing Small Business: An Entrepreneurial Emphasis 15/e

Managing

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訂購需時10-14天
9780538737289
Moore
華泰文化
2010年4月02日
427.00  元
HK$ 405.65  






* 叢書系列:家族/小企業管理
* 規格:平裝 / 768頁 / 普級 / 單色印刷 / 初版
* 出版地:台灣


家族/小企業管理


專業/教科書/政府出版品 > 管理類 > 行銷 > 行銷管理








 .NEW, CLEAR FINANCE CHAPTERS KEEP IMPORTANT FINANCIAL INFORMATION UNDERSTANDABLE AND PRACTICAL: Understanding and using financial information is frequently a challenge for both students and today’s small business owners. Because knowing how to use and apply financial information is so critical for small business success, this edition’s financial chapters provide careful attention to finance matters. What was previously one chapter on financial statements has been slplit into two chapters. Chapter 10 now focuses on understanding financial statements, and Chapter 11 shifts from understanding to forecasting. The new material should help create a level playing field for the ”non-accounting” student.




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