Affordable, survey paperback with a managerial emphasis that allows professors to incorporate their own case material, readings or projects. Suggested complementary cases and readings constantly updated and posted to the website.
．Suggestions for further readings in each chapter, with a list of both classic articles and recent work that can extend and enrich students’ understanding of the topic.
．“Theory in Action” illustrates how innovation theory applies to real companies.
．“Research Briefs” boxes highlight new research in the field of innovation and technology.
．To enhance student learning, each chapter begins with an opening mini-case with discussion questions. Each chapter concludes with chapter summaries, discussion questions and definitions of key terms.
