1. New case studies at the start of each chapter that explore real world e-business experiences and include interviews with e-commerce managers at a range of international organisations.
2. Boxes within the text that explore concepts in more detail and give examples of principles discusses in the text.
3. Three major new case studies looking at well-known brands: Dell, Facebook and Google.
4. Brings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business.
5. Range of features to help students learn effectively including margin definitions, international case studies, activities and weblinks.
6. In-depth case studies on a range of organisations, from start-ups to global companies such as Google.
7. Exemplary teaching and learning package saves lecturers time and helps students learn.
目 錄
Preface and Guided Tour
Acknowledgements
I INTRODUCTION
1. Introduction to e-business and e-commerce
2. E-commerce fundamentals
3. E-business infrastructure
4. E-environment
II STRATEGY AND APPLICATIONS
5. E-business strategy
6. Supply chain management
7. E-procurement
8. E-marketing
9. Customer relationship management
III IMPLEMENTATION
10. Change management
11. Analysis and design
12. Implementation and maintenance
