- 定價93.00元
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8
折優惠：HK$74.4
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Resort Development and Management, Second Edition
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沒有庫存
訂購需時10-14天
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9780866121125 | |
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Chuck Y. Gee | |
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鼎茂 | |
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1988年1月01日
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767.00 元
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HK$ 690.3
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詳
細
資
料
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* 叢書系列：餐旅服務
* 規格：平裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
餐旅服務
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分
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[ 尚未分類 ] |
同
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書
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薦
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內
容
簡
介
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Introduce your students to the exciting, challenging, and demanding world of resort management and arm them with industry-tested techniques for attracting travelers and meeting the expectations of resort guests.
Students will explore:
．how changes in global economics impact the resort industry
．the social, economic, and environmental issues involved in resort planning
．how the many jobs at a resort work together to create a positive guest experience
本書為學生介紹充滿趣味及挑戰性的度假村管理，並善用工業級的科技來吸引旅客並達到度假村遊客的期望。
學生將瞭解：
全球經濟變動如何影響度假產業
社會、經濟與環境議題相關討論，包括度假村規劃
度假村中的分工如何合作以創造積極的顧客服務
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目
錄
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Foreword 前言
About the Author 作者簡介
Preface 序言
Study Tips 學習指導
Part Ⅰ Introduction 導論
1 The Resort Concept 度假旅館的概念
2 Resort History 度假旅館的歷史
Part Ⅱ Resort Planning and Development 度假旅館規劃與發展
3 Special Considerations in Planning and Development規劃與發展注意事項
4 The Process of Planning and Development 規劃與發展過程
5 Planning the Facilities 度假旅館設施規劃
6 Major Recreational Activities a and Facilities 休閒活動與設施
Part Ⅲ Managing the Resort 度假旅館管理
7 Personnel Organization and Human Relations 人事組織與人力資源
8 Front-of-the-House Management 外務部門管理
9 Heart-of-the-House Management Ⅰ: Food and Beverage, Housekeeping Laundry and Dry-Cleaning Operations 內務部門管理：餐飲服務、房務服務、洗衣與乾洗服務
10 Heart-of-the-House Management Ⅱ: Plant, Grounds, Energy Accounting, and Purchasing 內務部門管理：植物照顧與維護、地板清潔與維護、工程會計與採購部門
11 Security, Safety, and the Management of Risk 保全、安全管理與風險管理
Part Ⅳ Resort Marketing and Finance 度假旅館行銷與財務管理
12 Resort Marketing and Sales Promotion 度假旅館行銷與促銷方案
13 Managing the Resort Investment 度假旅館投資經營
14 Resorts: Retrospect and Prospects 度假業：回顧與展望
Index 索引
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