Give your students a real-world perspective on the world of hospitality marketing with this introductory text that includes tips, checklists, industry forms, ”do’s and don’s,” and useful ideas for increasing sales and making marketing more effective. This revision includes FOUR new chapters on customer service, electronic marketing, marketing budgets, and marketing and the law. New exhibits and additional case examples of successful hospitality marketing practices update this book and increase its relevance for today’s students.
