Give your students a complete introduction to the world’s fastest-growing industry. This text shows them the factors that will impact tourism throughout their careers. It includes research methods, marketing planning, and other applications. Students receive the foundation they need for higher-level courses.
Students will:
Examine tourism from a social science perspective
．Study factors that influence tourism
．Explore tools that help industry professionals manage tourism activity
．Understand how business people, government officials, and travelers shape global tourism
PartⅠ
1 Historical Dimensions 歷史層面
2 Psychological Dimensions: Perceptions and Attitudes 心理層面─認知與態度
3 Psychological Dimensions:Motivation, Personality, Values, and Learning 心理層面─動機、人格、價值觀與學習
4 Social and Cultural Dimensions 社會文化層面
5 International Dimensions 國際層面
6 Economic Dimensions 經濟層面
7 Environmental Dimensions 環境層面
Part Ⅱ
8 Services for the Traveler 遊客服務
9 Tourism Planning and Development 觀光計畫與發展
10 Marketing Perspectives and Planning 行銷展望與企劃
11 Marketing Tools and Strategies 行銷工具與策略
12 Research and Measurement 行銷研究與測量
13 Tourism Policy觀光政策
