International Business, 12/e is an authoritative and engaging voice on conducting business in international markets.
New Features:
Author Written Cases
Brand new cases are available to wholly integrate theory and application on cutting edge topics such as global capital markets, environmental concerns, and foreign investment strategy. All cases engage an extensive range of topics, cover a wide geographical span, and consider a vast array of business issues. Some new cases include:
The Fizz Bizz: Coca-Cola;
Clothes Make the Man and Vice Versa: Tommy Hilfiger;
GPS — Providing Effective Hedging Strategies to Companies;
Looking to the Future
Each chapter offers this future scenario, encouraging students to imagine the business landscape in the future. This feature references ideas discussed in the text, but in a way that prompts juxtaposing today’s world with that of tomorrow.
Three Ways of Looking at Globalization;
Where are Foreign Exchange Markets Headed?
Why Innovation Breeds Collaboration.
