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折優惠：HK$101.6
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ECONOMICS: PRINCIPLES AND TOOLS 4/E
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沒有庫存
訂購需時10-14天
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9780131968721 | |
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O’SULLIVAN、 SHEFFRIN | |
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全華科技 | |
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2006年3月29日
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382.00 元
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HK$ 362.9
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詳
細
資
料
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* 叢書系列：大學商管
* 規格：平裝 / 814頁 / 普級 / 單色印刷 / 初版
* 出版地：台灣
大學商管
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類
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推
薦
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內
容
簡
介
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O’Sullivan/Sheffrin makes use of Active Learning Tools which get students involved in role-playing, help them apply concepts, and offer reinforcement of the material (tools include: Economic Experiments, Application Questions, and Test Your Understanding Questions). The text provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Principle of Voluntary Exchange, 5) The Real-Nominal Principle (distinguishing real from nominal magnitudes). It is available in a hardbound, Economics text, as well as, Micro and Macro splits.
FEATURES:
1.Shows students the logic of economic reasoning and demystifies the tools of economics by returning to these 5 principles repeatedly throughout the text.
2.Highlights the globalization of the world economy.
3.The treatment is renowned for its clarity. The Experiment in this chapter is also a superior example of driving the D&S concepts home for students.
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目
錄
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Part 1. Introduction and Key Principles
1. Introduction: What is Economics?
2. Key Principles of Economics
3. Exchange and Markets
4. Supply, Demand, and Market Equilibrium
Part 2: A Closer Look at Supply and Demand
5. Elasticity: A Measure of Responsiveness
6. Consumer Choice
7. Market Efficiency and Government Intervention
Part 3. Information and Externalities
8. Imperfect Information: Adverse Selection and Moral Hazard
9. Environmental Policy
10. Public Goods and Public Choice
Part 4. Market Structures and Pricing
11. Production Technology and Cost
12. Perfect Competition
13. Monopoly and Price Discrimination
14. Market Entry and Monopolistic Competition
15. Oligopoly and Strategic Behavior
16. Market Structure and Public Policy
Part 5. The Labor Market and Income Distribution
17. The Labor Market and the Distribution of Income
18. Beyond Perfect Competition: Unions, Monopsony, and Imperfect Information
Part 6. The Basic Concepts in Macroeconomics
19. Measuring a Nation’s Production and Income
20. Unemployment and Inflation
Part 7. The Economy in the Long Run
21. The Economy at Full Employment
22. Why Do Economies Grow?
Part 8. Economic Fluctuations and Fiscal Policy
23. Aggregate Demand and Aggregate Supply
24. Fiscal Policy
25. The Income Expenditure Model
26. Investment and Financial Intermediation
Part 9. Money, Banking, and Monetary Policy
27. Money and the Banking System
28. The Federal Reserve and Monetary Policy
Part 10. Inflation, Unemployment, and Economic Policy
29. From the Short Run to the Long Run
30. The Dynamics of Inflation and Unemployment
31. Current Issues in Macroeconomic Policy
Part 11. The International Economy
32. International Trade and Public Policy
33. The World of International Finance
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