It is a proven text, comprehensive in its approach, with the best fully integrated content, graphics, and resources devoted to business plan development. SBM has always been a step ahead of the competition (first to cover family businesses and first to integrate computer technology for small business) and continues to provide innovative coverage in each new edition.
●New to this editions
Chapter 2, Entrepreneurial Integrity: Offering quality and value to customers while adhering to the highest standards of integrity, endows small businesses with distinct competitive advantages and provides opportunities for business owners to live the very best of dreams. This new chapter on integrity is the latest in a long line of content “firsts” that have always given readers of Small Business Management something new and relevant to look forward to.
目 錄
PART I.ENTREPRENEURSHIP: A WORLD OF OPPORTUNITY
Ch1. The Entrepreneurial Life
Ch2. Entrepreneurial Integrity: A Gateway to Small Business Opportunity
PART 2.STARTING FROM SCRATCH OR JOINING AN EXISTING BUSINESS
Ch3. Getting Started
Ch4. Franchises and Buyouts
Ch5. The Family Business
PART 3.DEVELOPING THE NEW VENTURE BUSINESS PLAN
Ch6. The Business Plan: Visualizing the Dream
Ch7. The Marketing Plan
Ch8. The Human Resources Plan: Managers, Owners, Allies, and Directors
Ch9. The Location Plan
Ch10. The Financial Plan: Projecting Needs
Ch11. The Financial Plan: Finding Sources of Funding
Ch12. Planning the Harvest
PART 4.FOCUSING ON THE CUSTOMER: MARKETING GROWTH STRATEGIES
Ch13. Customer Relationships: The Key Ingredient
Ch14. Product and Distribution Plans
Ch15. Pricing and Credit Decisions
Ch16. Promotional Planning
Ch17. Global Marketing
PART 5.MANAGING GROWTH IN THE SMALL BUSINESS
Ch18. Professional Management in the Entrepreneurial Firm
Ch19. Managing Human Resources
Ch20. Managing Operations
Ch21. Managing Risk in the Small Firm
PART 6.UNDERSTANDING WHAT THE NUMBERS MEAN
Ch22. Managing the Firm’s Assets
Ch23. Evaluating Firm Performance
