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e-Relationships in Marketing: Advances in Theory and Practice


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訂購需時10-14天
9780415990493
Arthur Sweeney Bill Merrilees Dale Miller Sally Rao Hill 
Routledge
2009年10月31日
382.00  元
HK$ 362.9  









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The Internet is expected to be at the heart of future innovations in services marketing, but can it facilitate relationships between companies and their customers? This is a critical question because generally organizations that take a relationship approach to business have a higher sales growth and profitability. Indeed, emerging electronic technology may facilitate dialogue between companies and customers, and thus transform their relationships, so much so that customer-technology based interactions may hold the key to business success. e-Relationships in Marketing focuses on technology-based marketing interactions, particularly Internet facilitated relationships, and shows marketing managers and students of marketing how they can develop relationships in their own settings.





Arthur Sweeney Bill Merrilees Dale Miller Sally Rao Hill 其他作品

e-Relationships in Marketing: Advances in Theory and Practice

e-Relationships in Marketing: Advances in Theory and Practice



此叢書 Routledge Frontiers of Political Economy 書目

Robinson Crusoe"s Economic Man: A Construction and Deconstruction

The Principles and Practice of Counterpoint, Vol. 1

e-Relationships in Marketing: Advances in Theory and Practice

e-Relationships in Marketing: Advances in Theory and Practice

Karl Marx? Grundrisse: Foundations of the critique of political economy 150 years later

Kalecki"s Economics Today








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