- 定價127.00元
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8
折優惠：HK$101.6
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Hot Marketing, Cool Profits
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訂購需時10-14天
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Hot Marketing, Cool Profits is a comprehensive toolkit of 200 practical and proven ideas that will not only help your business grow, but also help you achieve that all-important profit.
The ideas in this book relate to the 12 key areas of sales and marketing activity that are critical to the success of any small business:
Growing a customer-driven business
Conducting savvy market research
Formulating a winning marketing strategy
Providing better information materials
Attracting great publicity
Advertising more creatively
Using direct mail more effectively
Becoming an expert sales prospector
Closing more sales face-to-face
Negotiating more profitable sales face-to-face
Building stronger customer relationships
Controlling your company"s overall marketing effort
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