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成為賈伯斯:天才巨星的挫敗與孕成
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) (14版)

Strategic

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訂購需時10-14天
9789815160673
Charles W. L. Hill ,Melissa A. Schilling
華泰文化
2024年4月01日
527.00  元
HK$ 527  






ISBN:9789815160673
  • 叢書系列:策略管理
  • 規格:平裝 / 720頁 / 21.7 x 28 x 2.4 cm / 普通級 / 全彩印刷 / 14版
  • 出版地:台灣
    策略管理


  • 專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學











      This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.



     





    PART I: INTRODUCTION TO STRATEGIC MANAGEMENT

    Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis



    PART II: EXTERNAL AND INTERNAL ANALYSIS

    Ch 2 External Analysis: The Identification of Opportunities and Threats

    Ch 3 Internal Analysis: Resources and Competitive Advantage



    PART III: STRATEGIES

    Ch 4 Business-Level Strategy

    Ch 5 Building Competitive Advantage and Executing Business-Level Strategy Through Functional Strategy

    Ch 6 Business-Level Strategy and the Industry Environment

    Ch 7 Strategy and Technology

    Ch 8 Strategy in the Global Environment

    Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing

    Ch10 Corporate-Level Strategy: Related and Unrelated Diversification



    PART IV: IMPLEMENTING STRATEGY

    Ch11 Corporate Governance, Social Responsibility and Ethics

    Ch12 Implementing Strategy Through Organization



    PART V: Cases in Strategic Management




    其 他 著 作
    1. 策略管理(14版)
    2. 策略管理(13版)