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Crafting and Executing Strategy:The Quest for Competitive Advantage: Concepts and Cases(23版)
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沒有庫存 訂購需時10-14天
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9781265028244 | |
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Arthur A. Thompson,Margaret A. Peteraf,John E. Gamble,A. J. Strickland III | |
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華泰文化 | |
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2022年4月01日
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473.00 元
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HK$ 473
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詳 細 資 料
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ISBN:9781265028244叢書系列:策略管理規格:平裝 / 780頁 / 20.1 x 25.2 x 2.6 cm / 普通級 / 全彩印刷 / 23版出版地:台灣 策略管理
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分 類
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專業/教科書/政府出版品 > 管理類 > 企業管理 > 管理學 |
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內 容 簡 介
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Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases 23e has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies. Chapter content is tightly linked to the 27 high-interest cases, most of which are written by the text authors, and receive high acclaim for student appeal, teachability and suitability.
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目 錄
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PART I: CONCEPTS AND TECHNIQUES FOR CRAFING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Ch 1 What Is Strategy and Why Is It Important?
Ch 2 Charting a Companys Direction
Section B: Core Concepts and Analytical Tools
Ch 3 Evaluating a Companys External Environment
Ch 4 Evaluating a Companys Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Ch 5 The Five Generic Competitive Strategies
Ch 6 Strengthening a Companys Competitive Position
Ch 7 Strategies for Competing in International Markets
Ch 8 Corporate Strategy
Ch 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Ch10 Building an Organization Capable of Good Strategy Execution
Ch11 Managing Internal Operations
Ch12 Corporate Culture and Leadership
PART II: CASES IN CRAFTING AND EXECUTING STRATEGY
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