- 定價93.00元
-
8
折優惠：HK$74.4
|
|
|
|
International Business：Environment & Operations(GE)(17版)
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9781292403274 | |
|
|
|
John D. Daniels ,Lee H. Radebaugh ,Daniel P. Sullivan,Reid W. Click | |
|
|
|
華泰文化 | |
|
|
|
2022年4月01日
| |
|
|
|
460.00 元
| |
|
|
|
HK$ 460
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
ISBN：9781292403274叢書系列：國際企業管理規格：平裝 / 694頁 / 21.5 x 27.6 x 2.3 cm / 普通級 / 全彩印刷 / 17版出版地：台灣
國際企業管理
|
|
分
類
|
專業/教科書/政府出版品 > 管理類 > 企業管理 > 企業管理概論 |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
With a legacy of nearly half a century, International Business: Environments & Operations insightfully integrates theory and practice to provide students with a meaningful understanding of the dimensions and dynamics that define international business. It enables a comprehensive understanding of the wide-ranging facets of IB through a diversity of perspectives－ranging from the managerial to the institutional, the strategic to the tactical－and is supported by numerous examples of managers and companies around the world.
This seventeenth edition sustains the books characteristic rigor and practical approach, balancing a focus on current best practices against extensive coverage of contemporary political, economic, and social developments, including all the challenges and opportunities the arise.
|
|
目
錄
|
PART I: BACKGROUND FOR INTERNATIONAL BUSINESS
Ch 1 Globalization and International Business
PART II: COMPARATIVE ENVIRONMENTAL FRAMEWORKS
Ch 2 The Culture? Environments Facing Business
Ch 3 The Political and Legal Environments Facing Business
Ch 4 The Economic Environments Facing Business
Ch 5 Globalization and Society
PART III: THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT
Ch 6 Internation Trade and Factor Mobility Theory
Ch 7 Governmental Influence on Trade
Ch 8 Cross-National Cooperation and Agreements
PART IV: WORLD FINANCIAL ENVIRONMENT
Ch 9 Global Foreign-Exchange Markets
Ch10 The Determination of Exchange Rates
Ch11 Global Capital Markets
PART V: GLOBAL STRATEGY, STRUCTURE, AND IMPLEMENTATION
Ch12 The Strategy of international Business
Ch13 Country Evaluation and Selection
Ch14 Export and Import
Ch15 Direct Investment and Collaborative Strategies
Ch16 The Organization of International Business
PART VI: MANAGING INTERNATIONAL OPerATIONS
Ch17 Marketing Globally
Ch18 Global Operatins and Supply-Chain Management
Ch19 International Accountiong and Finance Issues
Ch20 International Human Resource Management
|
|
|
書
評
|
|
|
|
|
