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E-Commerce 2021-2022: Business. Technology. Society.(GE)

E-Commerce

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訂購需時10-14天
9781292409313
Kenneth C. Laudon ,Carol Guercio Traver
華泰文化
2021年12月24日
473.00  元
HK$ 473  






ISBN:9781292409313
  • 叢書系列:電子商務
  • 規格:平裝 / 910頁 / 20.3 x 25.4 x 2.9 cm / 普通級 / 雙色印刷 / 17版
  • 出版地:台灣
    電子商務


  • 專業/教科書/政府出版品 > 管理類 > 行銷 > 行銷研究











      The most up-to-date, comprehensive overview of e-commerce today.



      Lively and fun to read,?E-commerce 2021: Business, Technology, and Society?is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as FacebookR, GoogleR, TwitterR, AmazonR, PinterestR, eBayR, UberR, WhatsAppR, and SnapchatR?illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire?16th edition?has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.


     





    PART Ⅰ: INTRODUCTION TO E-COMMERCE

    Ch 1 Introduction to E-commerce

    Ch 2 E-commerce Business Strategies

    ?

    PART Ⅱ: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

    Ch 3 E-commerce Infrastructure

    Ch 4 Building an E-commerce Presence

    Ch 5 E-commerce Security and Payment Systems



    PART Ⅲ: BUSINESS CONCEPTS AND SOCIAL ISSUES

    Ch 6 E-commerce Marketing and Advertising

    Ch 7 Social, Mobile, and Local Marketing

    Ch 8 Ethical, Social, and E-commerce



    PART Ⅳ: E-COMMERCE IN ACTION

    Ch 9 E-commerce Retail and Services

    Ch10 Online Media

    Ch11 Online Communities

    Ch12 B2B E-commerce




    其 他 著 作
    1. E-commerce 2023-2024: Business. Technology. Society.(GE)(18版)
    2. Essentials of MIS(GE)(15版)
    3. E-Commerce 2020-2021: Business. Technology. Society.(GE) (16版)
    4. E-Commerce 2019:Business. Technology. Society.(GE)(15版)
    5. E-Commerce 2018: Business. Technology. Society(GE)(14版)