The most up-to-date, comprehensive overview of e-commerce today.
Lively and fun to read,?E-commerce 2021: Business, Technology, and Society?is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as FacebookR, GoogleR, TwitterR, AmazonR, PinterestR, eBayR, UberR, WhatsAppR, and SnapchatR?illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire?16th edition?has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.